Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Revenue by Campaign using Databox, follow these steps:
Clicks by Campaign is a metric that measures the total number of clicks on ads within a specific campaign in a given time period. This metric can help advertisers evaluate the performance of each campaign and optimize their ad targeting and bidding strategies accordingly.
Clicks by Ad Group is a metric that measures the total number of times users clicked on ads within a specific ad group in a campaign during a given period of time.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.