Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Conversion by Ad Group using Databox, follow these steps:
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.