Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Conversion by Ad Group using Databox, follow these steps:
Clicks by Ad Group is a metric that measures the total number of times users clicked on ads within a specific ad group in a campaign during a given period of time.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
Revenue by Ad is a metric that shows how much revenue is generated by each individual ad in a campaign. This allows advertisers to analyze which ads are driving the most revenue and optimize their campaign accordingly.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.