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Microsoft Advertising Cost per Conversion by Ad Group

Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.

With Databox you can track all your metrics from various data sources in one place.

Cost per Conversion by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Conversion by Ad Group"?
Cost per Conversion by Ad Group is a metric that measures the total cost of advertising divided by the number of conversions generated per ad group. It helps marketers understand how much they are paying for each conversion, allowing them to make data-driven decisions about their ad spend and adjust their campaigns accordingly. By analyzing the Cost per Conversion by Ad Group metric, marketers can identify which ad groups are performing well and which ones need to be refined to improve ROI.
Example: Ad Group A generated conversions at a cost of $12.50, while Ad Group B generated conversions at a cost of $25. By analyzing this metric, we can allocate more budget and resources to Ad Group A, which has a more efficient cost per conversion.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Conversion by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Conversion by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Conversion by Ad Group on the Performance screen
  6. 6
    Get Cost per Conversion by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Conversion by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Cost per Conversion by Ad Group from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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