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Microsoft Advertising Return On Ad Spend by Ad

Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.

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Return On Ad Spend by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Return On Ad Spend by Ad"?
Return On Ad Spend (ROAS) is a key performance metric used to measure the revenue generated from each dollar spent on advertising. It is calculated as the ratio of revenue generated to advertising expenses. The higher the ROAS, the more effective the advertising campaign. ROAS provides advertisers with valuable insights into the profitability of their advertising efforts, allowing them to make data-driven decisions on budget allocation and optimization. By monitoring ROAS, advertisers can adjust their ad strategy to maximize returns and drive business growth.
Example: A beauty brand uses the Return On Ad Spend by Ad metric to evaluate which of their ads generated the most revenue during a sale campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Return On Ad Spend by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return On Ad Spend by Ad using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return On Ad Spend by Ad on the Performance screen
  6. 6
    Get Return On Ad Spend by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return On Ad Spend by Ad
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Return On Ad Spend by Ad from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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