Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return On Ad Spend by Ad using Databox, follow these steps:
The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.
Clicks by Campaign is a metric that measures the total number of clicks on ads within a specific campaign in a given time period. This metric can help advertisers evaluate the performance of each campaign and optimize their ad targeting and bidding strategies accordingly.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
CTR by Ad measures the click-through rate for each individual ad in a Bing Ads campaign. It helps identify high-performing and low-performing ads and aids in optimizing the campaign for better results.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.