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Microsoft Advertising Conversions by Campaign

Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.

With Databox you can track all your metrics from various data sources in one place.

Conversions by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversions by Campaign"?
The Conversions by Campaign metric measures the number of times users completed a desired action, such as making a purchase or filling out a form, on your website after clicking on an ad within a specific campaign in Bing Ads. It shows which campaigns are most effective in driving conversions and helps optimize budget and ad spend towards campaigns that generate the most profitable results.
Example: A pharmaceutical company runs separate campaigns for two of its products. The Conversions by Campaign metric shows that one campaign has a significantly higher conversion rate, indicating a potential need to adjust the other campaign's targeting or messaging.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversions by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversions by Campaign on the Performance screen
  6. 6
    Get Conversions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversions by Campaign
Microsoft Advertising integration with Databox Track Conversions by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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