Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversions by Campaign using Databox, follow these steps:
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.