Clicks by Ad is a metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Ad using Databox, follow these steps:
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.