The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Click Share by Campaign using Databox, follow these steps:
Clicks by Ad is a BingAds metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
Impressions metric calculates the number of times an ad is displayed on search results or websites in BingAds network. It doesn't necessarily mean the ad is clicked or seen by a user.
How often your ad was in the first position of all results, as a percentage of your total impressions.
The Average CPC (cost-per-click) is the average amount paid for each click on a BingAds ad, determined by dividing the total cost of clicks by the total number of clicks received.
The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your BingAds account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your BingAds campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.