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Microsoft Advertising Cost per Conversion

Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.

With Databox you can track all your metrics from various data sources in one place.

Cost per Conversion 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost per Conversion"?
Cost per conversion is a metric that measures the cost a business incurs each time a desired action is taken on their website such as a purchase or filling out a form. It is calculated by dividing the total cost of a campaign by the number of conversions. A lower cost per conversion indicates more efficient use of advertising budget.
Example: A business owner using BingAds wants to know how much on average they are spending to get a customer to fill out a contact form on their website. They use the cost per conversion metric to calculate this and adjust their ad campaigns accordingly.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Cost per Conversion in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Conversion using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Conversion on the Performance screen
  6. 6
    Get Cost per Conversion performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Conversion
Microsoft Advertising integration with Databox Track Cost per Conversion from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Cost per Conversion included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

Basics

  • Description
    Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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