Track all of your key business metrics from one screen
GET STARTED
Microsoft Advertising Overview
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Microsoft Advertising
Cost per Conversion
Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Cost per Conversion"?
Cost per conversion is a metric that measures the cost a business incurs each time a desired action is taken on their website such as a purchase or filling out a form. It is calculated by dividing the total cost of a campaign by the number of conversions. A lower cost per conversion indicates more efficient use of advertising budget.
Example: A business owner wants to know how much on average they are spending to get a customer to fill out a contact form on their website. They use the cost per conversion metric to calculate this and adjust their ad campaigns accordingly.
Visualizations
-
Number
Used to show a simple Metric or to draw attention to one key number.
How to track Cost per Conversion in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Conversion using Databox, follow these steps:
-
1Connect Microsoft Advertising that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Cost per Conversion on the Performance screen
-
6Get Cost per Conversion performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Cost per Conversion
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Microsoft Advertising Cost per Conversion included in Dashboard Templates 1
Basics
-
DescriptionCost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
-
CategoryAdvertising
-
SubcategoryConversions
-
Date Added2017-09-25
-
Default FormatPrefixCurrency
-
Cumulative SupportNo
-
UnitsYes
-
Granularitieshourly, daily, weekly, monthly, quarterly, yearly
-
Favorable Trenddecreasing
-
Historical DataYes
-
Changing historical dataNo
-
Forecast SupportYes
-
Benchmark SupportYes
-
Media SupportNo
-
DimensionN/A
-
Metric Typegeneral Learn more
-
API Endpointhttp://soapproxy.prod/
Related Metrics
-
Microsoft Advertising
Conversions
Conversions metric represents the number of times a user completes a desired action after clicking on your Bing Ads campaign, such as making a purchase or filling out a form.
-
Microsoft Advertising
Spend
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
-
HubSpot Marketing
New Visitor Sessions
New Visitor Sessions measures the number of unique users who visit your website for the first time within a specified time period.
-
Facebook Ads
Post Shares
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
-
Microsoft Advertising
Clicks by Campaign
Clicks by Campaign is a metric that measures the total number of clicks on ads within a specific campaign in a given time period. This metric can help advertisers evaluate the performance of each campaign and optimize their ad targeting and bidding strategies accordingly.
-
Microsoft Advertising
Top Impression Rate by Ad Group
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
-
Microsoft Advertising
Average CPC by Campaign
The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
-
Microsoft Advertising
Revenue by Ad Group
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.