Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Conversion using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Conversions metric represents the number of times a user completes a desired action after clicking on your Bing Ads campaign, such as making a purchase or filling out a form.
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
New Visitor Sessions measures the number of unique users who visit your website for the first time within a specified time period.
Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.