The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impression Share Lost to Budget by Ad Group using Databox, follow these steps:
Clicks by Ad is a metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
Conversions by Ad Group is a metric that indicates the number of times users clicked on an ad and completed a desired action (conversion) within each ad group. It helps measure the effectiveness of a particular ad group in driving conversions.
Conversions by Ad is a metric that measures the number of times an ad resulted in a desired action, such as a purchase, lead form submission, or phone call. It helps advertisers understand which ads are driving the most valuable actions.
The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.