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Microsoft Advertising Average CPC by Ad

Average CPC by Ad is a BingAds metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.

With Databox you can track all your metrics from various data sources in one place.

Average CPC by Ad 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average CPC by Ad"?
The Average CPC (Cost per Click) by Ad metric in BingAds provides insight into the average cost for each click on an individual ad. This metric is calculated by dividing the total cost of all clicks on an ad by the total number of clicks. Knowing the average CPC by Ad allows advertisers to optimize their bids and budgets for specific ads, as well as identify top-performing ads. This metric can also be used to compare performance across different ad groups, campaigns, and verticals. Overall, the Average CPC by Ad metric is valuable in helping advertisers optimize their paid search campaigns and achieve their marketing goals.
Example: A sports equipment retailer can use Average CPC by Ad metric to determine the cost per click of their ad campaign promoting new running shoes and compare it to the cost per click of their ad campaign promoting new yoga pants.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPC by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPC by Ad using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPC by Ad on the Performance screen
  6. 6
    Get Average CPC by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPC by Ad
Microsoft Advertising integration with Databox Track Average CPC by Ad from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Average CPC by Ad included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

Basics

  • Description
    Average CPC by Ad is a BingAds metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2017-09-25
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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