Average CPC by Ad is a BingAds metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The Average Position metric indicates the typical ranking of your ads compared to other ads, with 1 being the highest possible ranking and anything below 4 considered low.
The Average Position by Campaign metric shows the average ranking of your ad positions for a specific campaign in search results. A higher number means your ad appears closer to the top of the page, and a lower number means it appears closer to the bottom.
Average Position is a metric used in BingAds that shows where ads appear in relation to other ads on search result pages. It is calculated based on the ad's impressions, clicks, and relevance to search queries. A lower average position indicates a higher ranking, while a higher average position indicates a lower ranking.
The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.