HubSpot Marketing Page Views

Microsoft Advertising

Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.

Microsoft Advertising

The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.

Facebook Ads

Reach refers to the total number of people who view your ad, both organically and through paid promotion. It indicates the potential audience that can be reached through your ad campaign.

Facebook Ads

The 3-Second Video Views metric measures the number of times a video was viewed for at least 3 seconds, indicating initial interest and engagement.

Google Analytics 4

Sessions are a collection of interactions that take place on a website within a specified time frame. Each session can include multiple pageviews, events, and other actions taken by a user.

Google Analytics 4

Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.

Google Analytics 4

The percentage of Users who triggered any Conversion Event.

Google Analytics 4

Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.

Google Analytics 4

Conversions is a performance metric that measures the number of times visitors complete a desired action on your website, such as a purchase, form submission, or app installation. It helps you track the effectiveness of your marketing campaigns and optimize your website to increase conversions.

Google Analytics 4

The Active Users metric in Google Analytics 4 counts the number of unique users who have engaged with your website or app during a specific time period.

Google Analytics 4

Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.

Google Analytics 4

The Event Count metric in Google Analytics 4 measures the total number of times a specific event has occurred on your website or app, giving you insight into user engagement and behavior.

Google Analytics 4

The Event Count per User metric measures the total number of events triggered by a unique user within a selected time frame. It helps track user engagement and behavior on a website or app.

Google Analytics 4

Events per Session is a metric in Google Analytics 4 that calculates the average number of events triggered per user session on a website or mobile app.

Google Analytics 4

New Users metric represents the number of unique, first-time users to a website or app during a specific time period. It helps measure the growth of a business's audience and identify opportunities for acquisition and retention strategies.

Google Analytics 4

Views is a metric in Google Analytics 4 that tracks the number of times a particular page or screen is viewed by a user on your website or app.

Google Analytics 4

Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.

LinkedIn Ads

Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

LinkedIn Ads

Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.

LinkedIn Ads

Leads in LinkedInAds is a metric that measures the number of people who have expressed interest in your product or service by submitting their contact information through a lead generation form on the platform.

LinkedIn Ads

Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.

Klaviyo

Clicked Email is a metric that shows how many times recipients clicked on a link in an email campaign. It helps measure engagement and identify highly engaged subscribers.

WooCommerce

Total Sales is a metric that represents the overall revenue generated from all products or services sold by a business within a specific period.

WooCommerce

The Orders Placed metric indicates the total number of orders that have been successfully placed by customers on an online store.

CallRail

Total Calls is a CallRail metric that tracks the total number of calls received through your CallRail tracking numbers.

LinkedIn Company Pages

Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.

LinkedIn Company Pages

Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.

LinkedIn Company Pages

The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.

LinkedIn Company Pages

Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.

Google Search Console

Clicks metric in Google Search Console refers to the number of times users clicked on your website's organic search result when it appeared in search results.

Google Search Console

Impressions metric represents the number of times a webpage of your site has appeared in search results, regardless of whether or not it was clicked by a user.

Google Search Console

CTR, or click-through rate, is the ratio of clicks to impressions of a webpage or ad, expressed as a percentage. It measures the effectiveness of a website or ad in getting clicks from potential users.

Google Search Console

The Position metric in Google Search Console is a numerical value that indicates the average position of your website's pages in search engine results pages (SERPs) for a particular keyword or query. A higher position means that your website ranks closer to the top of search results.

HubSpot CRM

The Companies metric in HubSpot CRM tracks the total number of companies in your database, providing valuable insights into the size and growth of your company's customer base.

HubSpot CRM

The Contacts (Marketing) metric in Hubspot CRM refers to the total number of leads or contacts that have been added to the marketing database, through various channels such as website forms, landing pages, social media, email campaigns, etc. This metric helps evaluate the effectiveness of marketing efforts and indicates the potential customer base.

Google Ads

Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.

Google Ads

Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.

HubSpot Marketing

New Contacts metric tracks how many new leads or contacts have been added to your Hubspot database within a specific time frame, often daily, weekly, or monthly.

HubSpot Marketing

New Visitor Sessions measures the number of unique users who visit your website for the first time within a specified time period.

HubSpot Marketing

The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.

HubSpot Marketing

Bounce Rate is a metric that measures the percentage of website visitors who leave a site after only viewing one page. It indicates the effectiveness of a website in engaging visitors and driving conversions.

HubSpot Marketing

Blog views is a metric that tracks the number of times a blog post has been viewed by visitors on your website. It helps to measure the effectiveness of your content marketing efforts and the level of engagement with your audience.

HubSpot Marketing

The Landing Page Views metric in Hubspot measures the number of times a specific landing page has been viewed by website visitors.

HubSpot Marketing

Landing Page Submissions metric measures the number of times visitors complete a form or register for an offer on a landing page, helping to measure lead generation effectiveness.

Salesforce CRM

The New Leads metric measures the number of potential customers that have been added to a company's database within a specific period of time. This metric is important for tracking the growth of a company's prospect pool and helps identify the effectiveness of their lead generation strategies.

Stripe

Gross Volume measures a company's total transaction value, incl. revenue, fees, taxes, and refunds. Key for growth, pricing, and data-driven decisions.

X (Twitter)

Number of New Tweets Released during the specified Date Range. No historical data is available from before the initial connection. Twitter does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change.