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Inbound Social Media Performance
Inbound Social Media Performance
LinkedIn Company Pages
Impressions
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Impressions"?
The Impressions metric on LinkedIn Company Pages shows the total number of times your content has been viewed by users. It measures the reach and visibility of your posts, articles, and updates. Tracking impressions can help you understand how well your content is performing and how many users are being exposed to your brand.
Example: A company running a sponsored content campaign on LinkedIn tracks Impressions to measure how many users have seen their job posting in their target industry.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Impressions in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions using Databox, follow these steps:
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1Connect LinkedIn Company Pages that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Impressions on the Performance screen
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6Get Impressions performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Impressions
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
LinkedIn Company Pages Impressions included in Dashboard Templates 2
LinkedIn Company Pages Impressions included in Report Templates 2
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Details
Organic Social Report Template
Use this organic social report to share insights into overviews of your Facebook, LinkedIn, and Instagram performance.
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Details
LinkedIn Pages Advanced Report Template
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
General
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DescriptionImpressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
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CategorySocial Media
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SubcategoryImpressions
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Date Added2017-01-16
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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TikTok Ads
Clicks
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
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LinkedIn Company Pages
New Followers
New Followers is the number of users who have started following a company's LinkedIn page within a designated time period. It reflects the growth of a company's audience on the platform.
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LinkedIn Company Pages
Updates
The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.
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LinkedIn Company Pages
Unique Impressions
Unique impressions measure the number of individual LinkedIn users who have viewed a specific piece of content on a Company Page, regardless of how many times they have seen it.
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LinkedIn Company Pages
Clicks
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
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LinkedIn Company Pages
Comments
The Comments metric on LinkedIn Company Pages measures the number of responses and reactions from users on posts and updates, reflecting engagement and interest in your company content.
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LinkedIn Company Pages
Shares
Shares metric on LinkedIn Company Pages measures how many times your page's updates have been shared by users, increasing visibility and reach among their connections.
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LinkedIn Company Pages
Company Home Page Views
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
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LinkedIn Company Pages
Company Home Page Views (desktop)
Company Home Page Views (desktop) metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels.
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Instagram Business
Likes
The Likes metric on Instagram represents the number of times users have interacted positively with a post by tapping the heart icon. It indicates engagement and interest in the content.
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Instagram Business
Interactions
Interactions on Instagram measure the total number of times users engage with your content through likes, comments, shares, and saves. Monitoring this metric helps track audience engagement and campaign success.
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Google Analytics 4
Engaged Sessions
Engaged Sessions is a Google Analytics 4 metric that measures the number of sessions where users engaged with the website or app. Engagement is defined as the amount of time spent actively interacting with the content, such as scrolling, clicking, or watching videos.
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HubSpot Marketing
Sessions
The Sessions metric in Hubspot measures the number of times a user interacts with a website within a specific period. It includes all page views, clicks, and other actions taken by the user during that time.
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HubSpot Marketing
Page Views
Page Views is a metric on HubSpot that measures the number of times a web page has been viewed by visitors. This metric is important in determining the popularity and engagement of a webpage.
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Facebook Pages
Page Impressions - Organic
Page Impressions - Organic refers to the number of times your Facebook Page was seen by users who found it via organic reach, meaning without any paid promotion. It gives insight into the overall reach and popularity of your Page.
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Facebook Pages
Post Reach - Organic
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
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Facebook Pages
Post Impressions - Organic
Post Impressions - Organic metric refers to the number of times a Facebook post was shown to users organically, meaning without paid promotion. It indicates engagement level and the potential reach of the post among users who follow the page or those whom their followers shared the post with.
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Facebook Pages
Post Engagements
The Post Engagement metric measures the level of interaction or activity that a certain post generates on Facebook, including likes, comments, shares, reactions, and clicks.
Show all related metrics...
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