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The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.

With Databox you can track all your metrics from various data sources in one place.

Clicks 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Clicks"?
Clicks is a metric used to measure the number of times a user clicks on an ad. This metric records each click, regardless of whether it leads to a conversion or not. It is a useful measure of how engaging an ad is, as well as an indicator of the potential for conversions. The Clicks metric is often used to optimize ad campaigns by identifying the most effective ads and ad placements. Factors that may affect Clicks include ad design, targeting, audience, and competition for ad space. By monitoring Clicks, TikTokAds experts can adjust their strategies to improve performance and drive more conversions.
Example: A beauty brand used the Clicks metric to measure the effectiveness of their ad campaign in driving traffic to their website and saw a 50% increase in website visits compared to their previous campaigns.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Clicks in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Clicks using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Clicks on the Performance screen
  6. 6
    Get Clicks performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Clicks
TikTok Ads integration with Databox Track Clicks from TikTok Ads in Databox GET STARTED

TikTok Ads Clicks included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

Basics

  • Description
    The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
  • Category
    Advertising
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://business-api.tiktok.com/open_api/v1.3/report/integrated/get

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