Track all of your key business metrics from one screen
GET STARTED
TikTok Ads Account Overview
Get a high level overview of the performance of your TikTok Ads account.
TikTok Ads
CTR
Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "CTR"?
CTR stands for Click-Through Rate. It is a metric used to measure the effectiveness of an online advertising campaign. Specifically, it refers to the percentage of people who click on an ad after seeing it. A high CTR indicates that the ad is resonating with the audience and is likely to generate a higher ROI (Return on Investment) for the advertiser. It is calculated by dividing the number of clicks by the number of impressions (views) and is expressed as a percentage. A good CTR varies depending on the industry and the platform being used, but generally, a CTR of 1% or higher is considered good.
Example: A tech company is running a TikTokAds campaign to promote their new mobile app. They use CTR to measure how many users clicked on their ad to download the app.
Visualizations
-
Number
Used to show a simple Metric or to draw attention to one key number.
How to track CTR in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR using Databox, follow these steps:
-
1Connect TikTok Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put CTR on the Performance screen
-
6Get CTR performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of CTR
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
TikTok Ads CTR included in Dashboard Templates 1
TikTok Ads CTR included in Report Templates 1
-
Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Basics
-
DescriptionClick-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
-
CategoryAdvertising
-
Default FormatPercentage
-
Cumulative SupportNo
-
UnitsNo
-
Granularitieshourly, daily, weekly, monthly, quarterly, allTime, yearly
-
Favorable Trendincreasing
-
Historical DataYes
-
Changing historical dataNo
-
Forecast SupportYes
-
Benchmark SupportYes
-
Media SupportNo
-
DimensionN/A
-
Metric Typegeneral Learn more
-
API Endpointhttps://business-api.tiktok.com/open_api/v1.3/report/integrated/get
Related Metrics
-
TikTok Ads
Clicks
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
-
TikTok Ads
Clicks (All)
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
-
Mailchimp
Subscribed Contacts
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
-
LinkedIn Company Pages
Clicks
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
-
Facebook Ads
Leads
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
-
YouTube
Watch Time
Watch Time is the total amount of time viewers spend watching a video on YouTube, from start to finish. It's a crucial metric for creators, as it directly impacts video ranking and monetization potential.
-
YouTube
Subscribers
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
-
YouTube
Views
The Views metric on YouTube shows the number of times a video has been watched. It includes both unique and repeat views and is one of the most important indicators of a video's success.
-
Instagram Business
Total Followers
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
-
Google Analytics 4
Bounce Rate
Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.
-
Facebook Pages
Total Page Likes
Total Page Likes shows the overall number of Facebook users who have liked a particular page, including both current and former fans. It measures the overall popularity and reach of the page among Facebook users.
Show all related metrics...
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.