Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
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Get a high level overview of the performance of your TikTok Ads account.
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.
Watch Time is the total amount of time viewers spend watching a video on YouTube, from start to finish. It's a crucial metric for creators, as it directly impacts video ranking and monetization potential.
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
The Views metric on YouTube shows the number of times a video has been watched. It includes both unique and repeat views and is one of the most important indicators of a video's success.
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
Bounce Rate is a metric in Google Analytics that represents the percentage of visitors who leave a website without interacting with other pages or elements on the site.
Total Page Likes shows the overall number of Facebook users who have liked a particular page, including both current and former fans. It measures the overall popularity and reach of the page among Facebook users.
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