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TikTok Ads CTR

Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.

With Databox you can track all your metrics from various data sources in one place.

CTR 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR"?
CTR stands for Click-Through Rate. It is a metric used to measure the effectiveness of an online advertising campaign. Specifically, it refers to the percentage of people who click on an ad after seeing it. A high CTR indicates that the ad is resonating with the audience and is likely to generate a higher ROI (Return on Investment) for the advertiser. It is calculated by dividing the number of clicks by the number of impressions (views) and is expressed as a percentage. A good CTR varies depending on the industry and the platform being used, but generally, a CTR of 1% or higher is considered good.
Example: A tech company is running a TikTokAds campaign to promote their new mobile app. They use CTR to measure how many users clicked on their ad to download the app.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

  1. 1
    Connect TikTok Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR on the Performance screen
  6. 6
    Get CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
TikTok Ads integration with Databox Track CTR from TikTok Ads in Databox GET STARTED

TikTok Ads CTR included in Dashboard Templates 1

  • Live view

    TikTok Ads Account Overview

    Get a high level overview of the performance of your TikTok Ads account.

    TikTok Ads

TikTok Ads CTR included in Report Templates 1

  • Details

    Social Media Ads Overview Report Template

    Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.

    Facebook Ads LinkedIn Ads X (Twitter) Ads TikTok Ads

General

  • Description
    Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly, all-time and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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