TikTok Ads

TikTok Ads
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TikTok Ads are short video promotions used to reach and engage a wide audience on the popular social media platform. They enable businesses to showcase products, services, or brands creatively and effectively through catchy, visually appealing content. With targeting options and user interaction features, TikTok Ads offer businesses a unique opportunity to connect with potential customers and generate brand awareness.

  • Metrics & Templates
  • Tech details
  • Behaviour & usage
  • Help Articles

metrics

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        Basics

        • Category
          Paid Advertising
        • Status
          stable

        API Details

        • Authentication Method
          oauth2
        • API version
          1.3

        Metric Builder

        • Metric builder available
          Yes
        • Tabs
          Basic Report Audience Report
        • What is the maximum number of Ads that can be synced from TikTok Ads?

          Databox can sync data for up to 10,000 advertisements per TikTok Ads account. If you have more than 10,000 advertisements in your TikTok Ads account, we recommend using the Metric Builders for TikTok Ads to split data by Dimensions and apply filters in order to include relevant data on your Databoards.

        • What is the maximum amount of historical data initially available when you first use a TikTok Ads Metric in Databox?

          Data is synced for the metrics that are being used in your Account, so when you first use a TikTok Ads Metric, the maximum amount of historical data available is 36 months.

          Certain metrics may have more or less historical data available. For details on historical data for specific metric, please contact Databox Support.

        • TikTok Ads Metrics Specifics

          Inverted TikTok metrics (metrics where a low value indicates positive development and a high value indicates negative development):

          • Total Cost
          • CPC
          • CPM
          • CTR
          • Cost per 1,000 People Reached
          • Real-time CPA
          • Real-time Cost Per Result

          ‘No reset’ TikTok Ads metrics (metrics that are not reset to value 0 with every new day):

          • CPC
          • CPM
          • CTR
          • Reach
          • Cost per 1,000 People Reached
          • Frequency
          • CPA
          • CVR
          • Result Rate
          • Real-time CPA
          • Real-time CVR
          • Real-time Cost Per Result
          • Real-time Result Rate
          • Paid Profile Visit Rate

          Non-Aggregatable TikTok metrics (due to the nature of these metrics, summing daily/weekly/monthly values will not give correct results for longer time periods):

          • CPC
          • CPM
          • CTR
          • Reach
          • Cost per 1,000 People Reached
          • Frequency
          • CPA
          • CVR
          • Result Rate
          • Real-time CPA
          • Real-time CVR
          • Real-time Cost Per Result
          • Real-time Result Rate
          • Paid Profile Visit Rate
        • How to filter data in Metric Builder for TikTok Ads

          Filters restrict the data that gets included in the Custom metric (for example, filtering data by a specific campaign). In Metric Builder for TikTok Ads you must select a dimension before applying a filter to the metric. If you are creating a standard metric (like Total Cost) without selecting a dimension, you will not be able to use filters to add specific conditions to this metric. However, if you create an attributed metric showing data by dimension (like Total Cost by Campaign), the advanced options section will appear, allowing you to add a filter to your metric.

        • Data discrepancy for Custom metrics reporting on Event data from TikTok Ads

          When comparing Event-related metrics between TikTok and Databox, you should avoid verifying values in the Assets tab in TikTok Ads. Databox does not pull data from that tab. Instead, Databox only displays event values linked to Campaigns/Ads. Therefore, Databox shows only events connected to Campaigns/Ads, not the total events seen in the Assets tab of the TikTok Ads interface.

        • Data Discrepancy for ‘Today’ Date Range

          You may notice a data discrepancy between Databox and TikTok Ads User Interface if you are validating TikTok Ads data for ‘Today’. This is due to a potential sync delay of TikTok Ads data in their API.

          Databox is continuously updating TikTok Ads data as soon as data is available in their API, however, there might be delays between data appearing in the Tik Tok User Interface and data appearing via the API. This may result in a temporary delay in Databox for the ‘Today’ Date Range and for Date Ranges that include today’s data, such as ‘Week to Date’, ‘Month to Date’, etc.

          This could also affect visualization options for Charts in Databox. For example, if a TikTok Ads Metric is used on a Line or Bar Chart with ‘Month To Date’ selected as the Date Range, today’s data might be missing or incomplete on the Chart.

        • Data Discrepancy for ‘Results’ related Custom metrics

          Although you can create Custom metrics in Metric Builder for ‘Results’ metrics attributed to campaigns, the values may differ from the expected results. This is because these metrics do not support breakdowns by campaign due to different optimization goals. Since a single campaign can have multiple optimization goals, these metrics are not supported at the advertiser or campaign level.

          This limitation applies to the following metrics:

          Result Rate
          Real-time Result
          Real-time Cost Per Result
          Real-time Result Rate

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