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TikTok Ads Account Overview
Get a high level overview of the performance of your TikTok Ads account.
TikTok Ads
Clicks (All)
The sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
How to track Clicks (All) in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks (All) using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Clicks (All) on the Performance screen
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6Get Clicks (All) performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Clicks (All)
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
TikTok Ads Clicks (All) included in Dashboard Templates 1
TikTok Ads Clicks (All) included in Report Templates 1
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Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Basics
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DescriptionThe sum of all clickable interactions on your ads, including clicks led to advertiser-specified destinations and non-destination clicks from social actions and interactive experiences during the specified Date Range.
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Cumulative SupportYes
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UnitsNo
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Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://business-api.tiktok.com/open_api/v1.3/report/integrated/get
Related Metrics
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Amount spent is a metric that shows how much money has been spent on a particular SnapchatAds campaign or ad set over a specified period of time. It is a key performance indicator (KPI) used to evaluate the overall effectiveness and cost-effectiveness of advertising efforts.
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Total Cost
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
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TikTok Ads
CPC
CPC stands for Cost Per Click. It's a metric used in digital advertising to calculate how much you're paying for each click on your ad. The cost is calculated by dividing the total cost of the campaign by the number of clicks received.
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Impressions
Impressions refer to the number of times an ad was displayed to users on TikTok. It is a crucial metric as it indicates the reach and visibility of the ad to potential customers.
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TikTok Ads
Clicks
The Clicks metric measures the number of times viewers tap on your ad to be directed to your website or app. It's a key metric in evaluating the effectiveness of your ad in driving traffic to your desired destination.
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Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of times the ad is shown. It is a crucial metric to determine the effectiveness of an ad campaign.
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Conversion
The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
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HubSpot Marketing
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Emails Delivered indicates the total number of emails that were successfully delivered to the recipient's inbox without any errors or bounces.
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The Ecommerce Purchases metric measures the total number of completed purchases made on an ecommerce website, including the quantity of items purchased and revenue generated.
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The Sessions per User metric in Google Analytics 4 shows the average number of sessions per user during a specific time period. It indicates how frequently users are returning to the website and engaging with its content.
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Facebook Pages
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Page Views is a metric that measures the total number of times a specific Facebook page has been viewed, including both organic and paid visits. It provides insights into the popularity and reach of a page.
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Facebook Pages
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The 3-Second Video Views metric measures how many times a video was viewed for at least 3 seconds, indicating initial engagement with the content.
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