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TikTok Ads Account Overview
Get a high level overview of the performance of your TikTok Ads account.
TikTok Ads
Total Cost
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Total Cost"?
The Total Cost metric in TikTokAds refers to the overall amount spent on an advertising campaign during a specific period. It includes expenses such as ad placement fees and targeting costs. This metric is essential in calculating the return on investment (ROI) of an ad campaign and ensures that the expenditure is within the set budget. By analyzing Total Cost, advertisers can optimize their spending and adjust their strategy accordingly to achieve better results.
Example: A company running a TikTokAds campaign wants to track the total cost of all their ads across multiple ad sets to ensure they remain under budget.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Total Cost in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Cost using Databox, follow these steps:
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1Connect TikTok Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Total Cost on the Performance screen
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6Get Total Cost performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Total Cost
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
TikTok Ads Total Cost included in Dashboard Templates 1
TikTok Ads Total Cost included in Report Templates 1
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Details
Social Media Ads Overview Report Template
Enhance your social media advertising and dive into performance metrics for your Facebook, TikTok, LinkedIn, and X ads—all in one easy-to-use template. Perfect for understanding what’s driving results and optimizing your ad spend.
Basics
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DescriptionTotal Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
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CategoryAdvertising
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Default FormatPrefixCurrency
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Cumulative SupportYes
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UnitsYes
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Granularitiesdaily, weekly, monthly, yearly, quarterly, allTime
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Favorable Trenddecreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://business-api.tiktok.com/open_api/v1.3/report/integrated/get
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The Conversion metric measures the number of desired user actions taken on an ad, such as making a purchase or filling out a form, in relation to the number of ad impressions or clicks. It indicates the effectiveness of an ad in driving valuable actions and helps optimize ad campaigns for better results.
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Followers
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HubSpot CRM
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