X (Twitter)
Followers Followers is a Twitter metric that reflects the number of users who have decided to subscribe to a specific account to have access to their posts and updates. It is a reflection of an account's reach and influence on the platform.
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Performance ScreenUse this Twitter report to track and share critical metrics like follower growth, engagement, post performance, and more.
Facebook Ads
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Facebook Ads
Page Likes is a Facebook Ads metric that measures the number of people who have liked your Facebook Page. It is a key indicator of your Page's popularity and reach and can also help increase organic reach and engagement.
SEMrush
The Notices metric in SEMrush is a count of the number of website issues detected by SEMrush Site Audit tool that require attention but are not as critical as errors or warnings.
SEMrush
Domain Organic Keywords is a metric that shows the total number of organic keywords that a domain or website is ranking for in Google search results. It is an important indicator of a website's SEO performance and traffic potential.
SEMrush
Domain Organic Traffic is a SEMrush metric that measures the amount of traffic a website receives from organic search, excluding paid search. It helps to analyze the website's overall SEO performance and identify opportunities for improvement.
Xero
Closing balance is the amount remaining in a Xero account at the end of a period and is calculated by subtracting total expenses and withdrawals from total deposits and income.
TikTok Ads
Total Cost is the sum of all costs associated with running a TikTok Ads campaign, including ad spend, platform fees, and any additional expenses incurred. It helps measure the overall investment required for a campaign and its profitability.
Ahrefs
The Domain Rating metric, or DR, is Ahrefs' proprietary score of a website's authority and backlink profile. It predicts how influential a website is for search engine rankings by considering the quality and quantity of backlinks pointing to the website. DR ranges from 0 to 100, with higher numbers representing stronger domains.
Ahrefs
Backlinks is a metric that refers to the number of external websites linking to a particular webpage. It is used to measure the authority and credibility of a website, and is a key factor in determining its search engine ranking.
HubSpot Marketing
The Blog Subscribers metric in Hubspot refers to the number of individuals who have opted-in to receive email notifications whenever a new blog post is published on your website. It is a key indicator of the level of interest and engagement your blog is generating among your audience.
Microsoft Advertising
The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.
Mailchimp
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
LinkedIn Company Pages
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
LinkedIn Company Pages
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
Instagram Business
The Total Followers metric is the sum of all the individuals or accounts following an Instagram profile. It is an important measure of a profile's reach and potential audience size.
Instagram Business
The Following metric on Instagram Business refers to the measure of people who have chosen to follow your account for updates on your brand. It provides a key insight into your brand's reach and allows you to gauge the effectiveness of your content strategy for building a loyal audience.
X (Twitter)
The tweets metric represents the number of times a user creates or publishes a tweet on Twitter. It indicates the level of activity and engagement of a user on the platform.
X (Twitter)
Impressions: The number of times a tweet has been viewed by Twitter users, including both organic and paid traffic. This metric gives insight into the reach and potential impact of a tweet.
YouTube
The Subscribers metric on YouTube refers to the number of users who have chosen to follow a particular channel and receive updates when new content is posted. It is an important measure of a channel's popularity and engagement with its audience.
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