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X (Twitter) Following

Following: The total number of accounts that a user is currently following on X (formerly Twitter). This metric reflects the user's interests and engagement behavior with other users or brands.

With Databox you can track all your metrics from various data sources in one place.

Following 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Following"?
The "Following" metric represents the number of accounts that a user has chosen to follow on X. This number reflects the user’s outward engagement, including their interests, communities, and content preferences. While not directly indicative of influence, following behavior can offer insights into networking patterns, social listening habits, and user behavior trends. For example, accounts that follow a large number of others may be more focused on discovery and interaction, while those that follow fewer may be more selective or brand-centric. Monitoring changes in the following count over time can help identify shifts in engagement strategy, such as proactive outreach or strategic pruning of connections.
Example: A social media strategist at a startup reviews the Following metric to ensure the brand is engaging with relevant industry voices, influencers, and partners. They regularly audit the list to keep it aligned with evolving goals.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Following in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Following using Databox, follow these steps:

  1. 1
    Connect X (Twitter) that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Following on the Performance screen
  6. 6
    Get Following performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Following
X (Twitter) integration with Databox Track Following from X (Twitter) in Databox GET STARTED

X (Twitter) Following included in Dashboard Templates 1

  • Live view

    X (Twitter) Account Overview

    The Twitter dashboard template shows how your followers engage with your Tweets. It will track growth in likes, comments, follows, mentions and retweets.

    X (Twitter)

X (Twitter) Following included in Report Templates 1

  • Details

    Twitter Report Template

    Use this Twitter report to track and share critical metrics like follower growth, engagement, post performance, and more.

    X (Twitter)

General

  • Description
    Following: The total number of accounts that a user is currently following on X (formerly Twitter). This metric reflects the user's interests and engagement behavior with other users or brands.
  • Category
    Social Media
  • Subcategory
    Following
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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