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Google Ads Avg. CPC

Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

With Databox you can track all your metrics from various data sources in one place.

Avg. CPC 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Avg. CPC"?
The Avg. CPC (Cost Per Click) metric is a key performance indicator in Google AdWords that shows the average amount an advertiser pays per click on their ads. It is calculated by dividing the total cost of all clicks by the total number of clicks. This metric is important because it helps advertisers understand the effectiveness of their keywords and ad targeting. A high Avg. CPC could indicate that the advertiser is targeting a highly competitive keyword or audience, while a low Avg. CPC may suggest that the advertiser's ads are not as targeted.
Example: For a jewelry store advertising on Google, the Avg. CPC metric can help track the average cost per click for their "diamond engagement rings" ad targeting a specific city, ensuring maximum ROI.
This metric has one or more equivalents:

Visualizations

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    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Avg. CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. CPC using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. CPC on the Performance screen
  6. 6
    Get Avg. CPC performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. CPC
Google Ads integration with Databox Track Avg. CPC from Google Ads in Databox GET STARTED

Google Ads Avg. CPC included in Dashboard Templates 5

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    Video Marketing for Awareness & Conversions

    Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.

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    Google Ads Campaign Performance

    This dashboard allows you to view Adwords performance and custom insights on the campaign level.

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    Google Ads PPC Performance

    The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

    Google Ads
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    PPC Performance Overview

    Overview of your PPC performance with key metrics from Google Ads and Semrush.

    SEMrush Google Ads
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    Facebook Ads & Google Ads Dashboard

    The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

    Google Ads Facebook Ads

Show all dashboard templates...

Google Ads Avg. CPC included in Report Templates 2

  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads
  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads

Basics

  • Description
    Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2016-06-03
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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