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Google Ads Avg. CPC

Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

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Avg. CPC 2.190,879

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About
Tech details

The Avg. CPC (Cost Per Click) metric is a key performance indicator in Google AdWords that shows the average amount an advertiser pays per click on their ads. It is calculated by dividing the total cost of all clicks by the total number of clicks. This metric is important because it helps advertisers understand the effectiveness of their keywords and ad targeting. A high Avg. CPC could indicate that the advertiser is targeting a highly competitive keyword or audience, while a low Avg. CPC may suggest that the advertiser's ads are not as targeted.

Example: For a jewelry store advertising on Google, the Avg. CPC metric can help track the average cost per click for their "diamond engagement rings" ad targeting a specific city, ensuring maximum ROI.

This metric has one or more equivalents:

Average CPC

Ad Campaign CPC

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How to track Avg. CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. CPC using Databox, follow these steps:

1
Connect Google Ads that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Avg. CPC on the Performance screen
6
Get Avg. CPC performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Avg. CPC

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