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Google Ads Avg. CPC

Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

With Databox you can track all your metrics from various data sources in one place.

Avg. CPC 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Avg. CPC"?
The Avg. CPC (Cost Per Click) metric is a key performance indicator in Google AdWords that shows the average amount an advertiser pays per click on their ads. It is calculated by dividing the total cost of all clicks by the total number of clicks. This metric is important because it helps advertisers understand the effectiveness of their keywords and ad targeting. A high Avg. CPC could indicate that the advertiser is targeting a highly competitive keyword or audience, while a low Avg. CPC may suggest that the advertiser's ads are not as targeted.
Example: For a jewelry store advertising on Google, the Avg. CPC metric can help track the average cost per click for their "diamond engagement rings" ad targeting a specific city, ensuring maximum ROI.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Avg. CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. CPC using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. CPC on the Performance screen
  6. 6
    Get Avg. CPC performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. CPC
Google Ads integration with Databox Track Avg. CPC from Google Ads in Databox GET STARTED

Google Ads Avg. CPC included in Dashboard Templates 2

  • Live view

    Google Ads PPC Performance

    The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.

    Google Ads
  • Live view

    Google Ads Performance Overview

    Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).

    Google Ads

Google Ads Avg. CPC included in Report Templates 2

  • Details

    Google Ads Advanced Report Template

    Use this Google Ads advanced report to share high-level and in-depth metrics of your Google Ads performance. Present key insights like CPC, Conversion Rate, Keyword Drilldown, and more.

    Google Ads
  • Details

    Google Ads Report Template

    Use this Google Ads report to share and present insights into campaign performance, keyword performance, CPC, conversation rates, and more.

    Google Ads

General

  • Description
    Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2016-06-03

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from first day of this month 3 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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