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Appfigures Ad Campaign CPC

Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.

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Ad Campaign CPC 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ad Campaign CPC"?
The Ad Campaign CPC (Cost Per Click) metric refers to the average cost that an advertiser pays for each click on their ad within a specific campaign. It is calculated by dividing the total cost of the campaign by the total number of clicks received. This metric is important for measuring the effectiveness of an ad campaign, as it helps advertisers gauge the cost-effectiveness of their marketing efforts. A higher CPC may indicate that the ad is not resonating with the target audience or that the targeting is off, while a lower CPC may suggest that the campaign is performing well and delivering a good return on investment.
Example: Example use case for Ad Campaign CPC metric: Comparing cost per click across multiple ad campaigns to determine which campaigns are most efficient at driving clicks to your app.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad Campaign CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Campaign CPC using Databox, follow these steps:

  1. 1
    Connect Appfigures that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Campaign CPC on the Performance screen
  6. 6
    Get Ad Campaign CPC performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Campaign CPC
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Appfigures integration with Databox Track Ad Campaign CPC from Appfigures in Databox GET STARTED

Appfigures Ad Campaign CPC included in Dashboard Templates 1

  • Live view

    Appfigures Ad Campaign Performance

    Use this free and customizable Ads Spend Performance Overview Dashboard Template to drill deep into your ad spending and have clear insight into how your ad campaigns are performing.

    Appfigures

Basics

  • Description
    Ad Campaign CPC (Cost per Click) is the average amount of money spent per click on an ad, calculated by dividing the total cost of the campaign by the number of clicks generated. It helps measure ad efficiency and inform future budgeting decisions.
  • Category
    Mobile App Analytics
  • Subcategory
    CPC
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.appfigures.com/v2/reports/adspend

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