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Google AdSense Impressions RPM

Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM"?
Impressions RPM (Revenue per thousand impressions) shows the earning potential of an ad unit per thousand ad impressions served. It measures the estimated revenue that you'll earn for every thousand impressions that your ad unit receives. It's calculated by dividing your estimated earnings by the number of impressions received, then multiplied by a thousand. Higher RPMs indicate better ad performance and greater revenue potential for your site.
Example: A website owner notices that the Impressions RPM for her cooking blog has decreased significantly. She uses this metric to determine which ad units are underperforming and makes adjustments to increase revenue.
This metric has one or more equivalents:

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM on the Performance screen
  6. 6
    Get Impressions RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM
Google AdSense integration with Databox Track Impressions RPM from Google AdSense in Databox GET STARTED

Google AdSense Impressions RPM included in Dashboard Templates 1

  • Live view

    Google AdSense Account Overview

    AdSense dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.

    Google AdSense

General

  • Description
    Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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