Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM using Databox, follow these steps:
AdSense dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.
Impressions by Ad Unit shows the number of times an ad unit was displayed on a webpage, regardless of whether it was clicked or not. It helps to measure the visibility and reach of your ad units.
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Ad Requests by Network is a Google AdSense metric that shows the number of ad requests received by each ad network or demand source, giving insights into the performance of ad networks and the quality of ad inventory.
Ad Requests CTR by Channel is a Google AdSense metric that measures the click-through rate of ads requested by channels. It helps publishers understand which channels are generating the most engagement from users.
Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
The Ad CTR (Click-Through Rate) is a metric that measures the percentage of clicks an ad receives per impression. It helps evaluate the effectiveness of your ads and ad placements on your website. A higher CTR indicates that your ads are more relevant and engaging to your audience.
Ad CTR by Bid Type shows the click-through rate of ads based on the bid type used (CPC, CPM, or Active View). This metric helps to identify the most profitable bid type and optimize ad campaigns accordingly.
Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.