Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM using Databox, follow these steps:
The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
The Estimated Earnings by App metric displays how much revenue a specific app has earned within a certain time period on the AdMob platform, based on ad impressions and clicks.
Impressions by Country is a metric that shows you the number of times your ads were displayed to users in different countries. It helps you understand which countries your ads are most popular in and can inform your ad targeting and optimization strategies.
Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.
The Network Request RPM by Country metric is a performance metric that measures the revenue earned by publishers for every thousand ad requests served per country, giving insights into the monetization potential of a specific country.