Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
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Used to show a simple Metric or to draw attention to one key number.
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To track Impressions RPM using Databox, follow these steps:
Clicks measures the number of times users click on an ad displayed on an app. It is an important metric to evaluate the effectiveness of ad campaigns and can help optimize targeting and ad content.
The Clicks by Ad Type metric shows the number of clicks received by each type of ad format, such as banner, interstitial, or rewarded video ads. It helps advertisers understand which ad formats are performing better and where they should focus their ad spend.
Estimated Earnings is a metric in Google AdMob that shows the approximate amount of revenue a publisher can expect to earn from ads displayed in their app, based on ad performance, impressions, clicks, and other factors.
The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.
Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.
Impressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
Match Rate by App is a measure of the percentage of ad requests for a specific app that result in a filled ad. It indicates how well the app's inventory is being matched with relevant ads.