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Google AdMob Impressions RPM

Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.

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Impressions RPM 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions RPM"?
Impressions RPM (Revenue per thousand Impressions) is a key performance metric used in mobile app advertising that measures the estimated revenue generated for every thousand ad impressions served. A high RPM indicates that the app is generating more revenue per impression. This can be achieved by optimizing the ad placements, ad formats, and ad targeting to increase user engagement and click-through rates, resulting in higher ad revenues. RPM can be calculated by dividing the total revenue generated from the ads by the number of impressions served, then multiplied by 1000.
Example: A mobile app developer wants to track the revenue generated from the number of ad impressions displayed in the app. They use Impressions RPM metric to calculate the revenue earned per thousand ad impressions.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM on the Performance screen
  6. 6
    Get Impressions RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM
Google AdMob integration with Databox Track Impressions RPM from Google AdMob in Databox GET STARTED

Basics

  • Description
    Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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