DataboxDatabox Databox

Google AdMob Impressions RPM

Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM"?
Impressions RPM (Revenue per thousand Impressions) is a key performance metric used in mobile app advertising that measures the estimated revenue generated for every thousand ad impressions served. A high RPM indicates that the app is generating more revenue per impression. This can be achieved by optimizing the ad placements, ad formats, and ad targeting to increase user engagement and click-through rates, resulting in higher ad revenues. RPM can be calculated by dividing the total revenue generated from the ads by the number of impressions served, then multiplied by 1000.
Example: A mobile app developer wants to track the revenue generated from the number of ad impressions displayed in the app. They use Impressions RPM metric to calculate the revenue earned per thousand ad impressions.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM on the Performance screen
  6. 6
    Get Impressions RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdMob integration with Databox Track Impressions RPM from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview