Impressions by App is the count of how many times ads were viewed in a particular app over a specific time period. It helps to measure the exposure of an app to advertisement and the potential revenue generated by an app.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by App using Databox, follow these steps:
The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
Impressions by Ad Type is a metric in Google AdMob that displays the number of times ads from different ad types were displayed to users. This includes banner, interstitial, native, and rewarded video ads, providing useful insights into ad performance for optimizing your ad strategy.
Impressions CTR by Platform is a metric that measures the click-through rate of ads on different platforms such as mobile, desktop, and tablets. It helps to identify which platform drives more engagement and optimize the ad campaigns accordingly.
The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.
Impressions RPM by Country is a metric that measures the revenue earned per thousand ad impressions, broken down by country. It helps to identify which countries are generating the highest revenue, allowing advertisers to adjust their ad strategies accordingly.
The Network Requests Matched by Ad Unit metric in AdMob measures the number of times an ad request from an app matches with an ad from the network.
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).