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Google AdMob Impressions by Ad Unit

Impressions by Ad Unit is a metric in the Google AdMob platform that measures the number of times an ad has been displayed on a specific ad unit within a given time period.

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Impressions by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Ad Unit"?
The Impressions by Ad Unit metric in Google AdMob measures the number of times an ad unit has displayed an advertisement. This metric is important as it provides insights into the performance of an ad unit and helps publishers optimize their ad monetization strategy. By analyzing impressions by ad unit, publishers can identify which ad units are generating the most revenue and adjust their ad placement or targeting to improve performance. Additionally, impressions by ad unit can help publishers identify potential issues such as low fill rates, ad fatigue, or discrepancies in reporting.
Example: An example of Impressions by Ad Unit metric could be analyzing the performance of various ad units in a mobile app to see which ones are generating the most views, and adjusting the placements or types of ads used accordingly to improve ad revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Ad Unit on the Performance screen
  6. 6
    Get Impressions by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Ad Unit
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions by Ad Unit from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions by Ad Unit is a metric in the Google AdMob platform that measures the number of times an ad has been displayed on a specific ad unit within a given time period.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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