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Google AdMob Show Rate

Show Rate is the percentage of ad impressions that actually show up on a user's device out of the total number of ad requests made by the app. It measures the effectiveness of the ad network's ability to deliver ads to users.

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Show Rate 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Show Rate"?
Show Rate is a metric that measures the number of ad requests that actually resulted in an ad being shown to a user. It is calculated by dividing the number of ad impressions by the number of ad requests. A high show rate indicates that a high percentage of ad requests are being fulfilled, while a low show rate could be an indication of poor ad targeting or insufficient ad inventory. Ad publishers can use this metric to optimize their ad placement and ad format to increase the likelihood of ads being shown to their users.
Example: Show Rate metric can help app developers understand how many ad requests from advertisers are actually resulting in an ad being shown to users. For example, if a developer's app has a Show Rate of 50%, it means that half of all ad requests from advertisers are actually resulting in an ad being displayed to users within the app.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Show Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Show Rate using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Show Rate on the Performance screen
  6. 6
    Get Show Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Show Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdMob integration with Databox Track Show Rate from Google AdMob in Databox GET STARTED

Basics

  • Description
    Show Rate is the percentage of ad impressions that actually show up on a user's device out of the total number of ad requests made by the app. It measures the effectiveness of the ad network's ability to deliver ads to users.
  • Category
    Advertising
  • Date Added
    2017-07-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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