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Google AdMob Impressions by Format

Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).

With Databox you can track all your metrics from various data sources in one place.

Impressions by Format 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Format"?
Impressions by Format is a metric in Google AdMob that counts the number of times an ad is displayed to a user in various ad formats, such as banner ads, interstitial ads, and rewarded video ads. It provides insight into which ad formats are most effective at reaching and engaging users, allowing publishers to optimize their ad strategies and maximize revenue. By analyzing impressions by format, publishers can determine which ad formats are driving the most revenue and adjust their ad placements accordingly.
Example: Impressions by Format metric can help to identify which ad format (banner, interstitial, rewarded video, etc.) is generating the highest number of ad impressions for a specific app, allowing advertisers to optimize their ad placements accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Format in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Format using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Format on the Performance screen
  6. 6
    Get Impressions by Format performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Format
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdMob integration with Databox Track Impressions by Format from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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