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Google AdMob
Impressions RPM by Format
Impressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Impressions RPM by Format"?
Impressions RPM by Format is a metric that measures the revenue generated per thousand ad impressions for each ad format (e.g. banner, interstitial, rewarded video) in your Google AdMob account. It provides insights into which ad formats are performing better in terms of revenue generation, allowing publishers to optimize their ad strategy to maximize their earnings. This metric is calculated by dividing the total earnings generated from a particular ad format by the total number of ad impressions for that format, then multiplying by 1000. A higher Impressions RPM by Format indicates that the ad format is more effective in generating revenue.
Example: A mobile game app shows a banner ad (Format A) and a rewarded video ad (Format B). The Impressions RPM by Format metric shows which ad format performs better in terms of revenue generated per thousand ad impressions.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Impressions RPM by Format in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Format using Databox, follow these steps:
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1Connect Google AdMob that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Impressions RPM by Format on the Performance screen
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6Get Impressions RPM by Format performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Impressions RPM by Format
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionImpressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.
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CategoryAdvertising
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SubcategoryImpressions RPM
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Date Added2017-07-15
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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