Impressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Format using Databox, follow these steps:
Clicks measures the number of times users click on an ad displayed on an app. It is an important metric to evaluate the effectiveness of ad campaigns and can help optimize targeting and ad content.
Impressions RPM by Country is a metric that measures the revenue earned per thousand ad impressions, broken down by country. It helps to identify which countries are generating the highest revenue, allowing advertisers to adjust their ad strategies accordingly.
Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.
Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).
Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).