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Google AdMob Impressions CTR by Ad Unit

Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.

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Impressions CTR by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions CTR by Ad Unit"?
Impressions CTR by Ad Unit is a metric in Google AdMob that shows the percentage of clicks an ad receives per impression. This metric helps advertisers and publishers gauge the performance of specific ad units. A high CTR indicates that an ad is effective at generating clicks, while a low CTR may suggest that changes to the ad or its placement are necessary to improve its performance.
Example: Impressions CTR by Ad Unit can help you determine which ad units are performing best and optimize accordingly. For example, if Ad Unit A has a CTR of 2% and Ad Unit B has a CTR of 1%, you may want to adjust your placements or ad types to enhance engagement on Ad Unit B.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions CTR by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions CTR by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions CTR by Ad Unit on the Performance screen
  6. 6
    Get Impressions CTR by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions CTR by Ad Unit
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions CTR by Ad Unit from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
  • Category
    Advertising
  • Subcategory
    Impressions CTR
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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