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Google AdMob Impressions CTR by Ad Unit

Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.

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Impressions CTR by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions CTR by Ad Unit"?
Impressions CTR by Ad Unit is a metric in Google AdMob that shows the percentage of clicks an ad receives per impression. This metric helps advertisers and publishers gauge the performance of specific ad units. A high CTR indicates that an ad is effective at generating clicks, while a low CTR may suggest that changes to the ad or its placement are necessary to improve its performance.
Example: Impressions CTR by Ad Unit can help you determine which ad units are performing best and optimize accordingly. For example, if Ad Unit A has a CTR of 2% and Ad Unit B has a CTR of 1%, you may want to adjust your placements or ad types to enhance engagement on Ad Unit B.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions CTR by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions CTR by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions CTR by Ad Unit on the Performance screen
  6. 6
    Get Impressions CTR by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions CTR by Ad Unit
Google AdMob integration with Databox Track Impressions CTR by Ad Unit from Google AdMob in Databox GET STARTED

Basics

  • Description
    Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
  • Category
    Advertising
  • Subcategory
    Impressions CTR
  • Date Added
    2017-07-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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