Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
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Used to show comparisons between values.
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The Network Requests by Country metric in GoogleAdMob measures the number of ad requests from different countries. It helps advertisers understand their audience and optimize ad campaigns for better performance.
The Network Requests by Format metric in Google AdMob measures the number of requests made by each ad format (such as banner, interstitial, or rewarded video) to the network over a selected time period. It helps to understand which ad formats are being utilized the most and optimize ad placement accordingly.
Estimated Earnings by Ad Type is a metric in GoogleAdMob that displays the estimated earnings generated by different ad types, such as banner ads, interstitial ads, and rewarded video ads.
Impressions by Ad Unit is a metric in the Google AdMob platform that measures the number of times an ad has been displayed on a specific ad unit within a given time period.
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
The Network Requests Matched by App metric measures the number of requests that were sent by the app to AdMob servers and resulted in an ad being served. It indicates the effectiveness of the app's ad implementation and the relevance of ads being shown to users.
The Show Rate by App metric measures the percentage of times an app's ad request resulted in at least one ad being shown to the user.
Show Rate by Ad Type measures the percentage of eligible ad requests that actually resulted in an ad being shown on a particular ad type, such as banner or interstitial ads, during a specific time period.