Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
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Used to show a simple Metric or to draw attention to one key number.
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To track Network Request RPM using Databox, follow these steps:
Clicks by Ad Unit is a metric in Google AdMob that tracks the number of clicks generated by individual ad units within an app. This information can be used to optimize ad placement and ad format to increase revenue.
Estimated Earnings by Ad Unit is a metric in Google AdMob that shows the estimated revenue generated by each ad unit, allowing publishers to track their earnings and optimize their ad strategy.
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
Impressions RPM by Country is a metric that measures the revenue earned per thousand ad impressions, broken down by country. It helps to identify which countries are generating the highest revenue, allowing advertisers to adjust their ad strategies accordingly.
Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.
Match Rate by App is a measure of the percentage of ad requests for a specific app that result in a filled ad. It indicates how well the app's inventory is being matched with relevant ads.
Show Rate by Format is a metric that measures the percentage of ads that were shown to users out of the total number of ad requests made, broken down by ad format (e.g. banner, interstitial, rewarded video).