Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Network Request RPM using Databox, follow these steps:
The Network Requests by Format metric in Google AdMob measures the number of requests made by each ad format (such as banner, interstitial, or rewarded video) to the network over a selected time period. It helps to understand which ad formats are being utilized the most and optimize ad placement accordingly.
The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
The Clicks by Format metric tells you the number of clicks on your ad units grouped by the ad format type, such as banner, interstitial, or rewarded video. It helps you understand which ad formats are the most effective in driving clicks and engagement with your app.
Impressions CTR by Platform is a metric that measures the click-through rate of ads on different platforms such as mobile, desktop, and tablets. It helps to identify which platform drives more engagement and optimize the ad campaigns accordingly.
Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
The Network Requests Matched by Ad Type metric measures the number of ad requests made by an app broken down by the type of ad that was ultimately displayed.
The Show Rate by App metric measures the percentage of times an app's ad request resulted in at least one ad being shown to the user.
Network Request RPM by App is a metric in Google AdMob that measures the average revenue earned per thousand ad requests that your app generates through the AdMob network.