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Google AdMob Network Request RPM

Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.

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  • About
  • Tech details
What is "Network Request RPM"?
Network request RPM (Revenue Per Thousand Requests) is a metric that measures the estimated earnings generated from every thousand ad requests made by a publisher's app. It is calculated by dividing the total estimated earnings by the total number of ad requests and multiplying the result by 1000. A higher Network request RPM indicates that the publisher is effectively monetizing their traffic and the ads being served are valuable to advertisers. It helps publishers evaluate the performance of their ad monetization strategy and make adjustments to improve their revenue.
Example: A publisher may use Network Request RPM to compare the revenue generated by different ad networks integrated into their app/website and optimize accordingly, increasing their overall RPM.

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    Used to show a simple Metric or to draw attention to one key number.

How to track Network Request RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Network Request RPM using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Network Request RPM on the Performance screen
  6. 6
    Get Network Request RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Network Request RPM
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Network Request RPM from Google AdMob in Databox GET STARTED

Basics

  • Description
    Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
  • Category
    Advertising
  • Subcategory
    Requests network
  • Date Added
    2017-07-15
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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