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Google AdMob Impressions RPM by Platform

Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions RPM by Platform"?
The Impressions RPM by Platform metric in AdMob refers to the estimated revenue that the publisher can earn per 1000 ad impressions on a specific platform such as iOS or Android. This metric helps publishers to understand the potential earnings from each platform and optimize their ad strategy accordingly. It is calculated by dividing estimated earnings by the number of ad impressions and multiplying by 1000.
Example: Impressions RPM by Platform helps a mobile app developer understand which platform generates the highest revenue per thousand impressions (RPM). For instance, they can compare the RPM earned from iOS users to the RPM earned from Android users.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Platform on the Performance screen
  6. 6
    Get Impressions RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Platform
Google AdMob integration with Databox Track Impressions RPM by Platform from Google AdMob in Databox GET STARTED

Basics

  • Description
    Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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