Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Platform using Databox, follow these steps:
The Clicks by Format metric tells you the number of clicks on your ad units grouped by the ad format type, such as banner, interstitial, or rewarded video. It helps you understand which ad formats are the most effective in driving clicks and engagement with your app.
Impressions by Country is a metric that shows you the number of times your ads were displayed to users in different countries. It helps you understand which countries your ads are most popular in and can inform your ad targeting and optimization strategies.
Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
The Network Requests Matched by Ad Unit metric in AdMob measures the number of times an ad request from an app matches with an ad from the network.
Ad Units Count is a metric in Google AdMob that tracks the total number of ad units served. This measurement helps app publishers understand the demand for their inventory and optimize their ad placements for higher revenue.
Network Request RPM by App is a metric in Google AdMob that measures the average revenue earned per thousand ad requests that your app generates through the AdMob network.
Network Request RPM by Ad Type is a metric that shows the revenue per thousand ad requests per ad type. It helps to analyze the performance and profitability of individual ad types and make informed decisions to optimize the ad inventory.
Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).