Impressions RPM by platform is a metric that measures the revenue earned per thousand ad impressions on a specific mobile platform, such as Android or iOS. It helps to optimize ad placement and improve monetization strategies for each platform.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Platform using Databox, follow these steps:
The Network Requests metric in AdMob measures the number of times an ad request is made to the AdMob network server for a particular ad unit. It helps determine the efficiency of ad serving and network performance.
The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
Impressions CTR by Country metric measures the click-through rate of the ads displayed to users in different countries. It helps advertisers understand the effectiveness of their ad campaigns and optimize them for better performance in specific regions.
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.
Ad Units Count is a metric in Google AdMob that tracks the total number of ad units served. This measurement helps app publishers understand the demand for their inventory and optimize their ad placements for higher revenue.
The Network Request RPM by Country metric is a performance metric that measures the revenue earned by publishers for every thousand ad requests served per country, giving insights into the monetization potential of a specific country.