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Google AdMob
Impressions by Country
Impressions by Country is a metric that shows you the number of times your ads were displayed to users in different countries. It helps you understand which countries your ads are most popular in and can inform your ad targeting and optimization strategies.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Impressions by Country"?
The Impressions by Country metric tracks the number of times an ad was displayed to users in a particular country. This metric is useful for advertisers to understand where their ads are being seen the most and which countries should be prioritized for advertising campaigns. It can also help advertisers identify potential opportunities for expanding their reach in new markets. Additionally, it provides insights into the performance of ad campaigns and helps optimize targeting strategies to maximize the return on investment.
Example: Usecase: A gaming app publisher wants to assess the effectiveness of localized ad campaigns in different regions. The Impressions by Country metric helps them understand impressions served in each country and optimize their ad campaigns accordingly.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Impressions by Country in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Country using Databox, follow these steps:
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1Connect Google AdMob that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Impressions by Country on the Performance screen
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6Get Impressions by Country performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Impressions by Country
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionImpressions by Country is a metric that shows you the number of times your ads were displayed to users in different countries. It helps you understand which countries your ads are most popular in and can inform your ad targeting and optimization strategies.
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CategoryAdvertising
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SubcategoryImpressions
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Date Added2017-07-15
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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The Clicks by Ad Type metric shows the number of clicks received by each type of ad format, such as banner, interstitial, or rewarded video ads. It helps advertisers understand which ad formats are performing better and where they should focus their ad spend.
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Impressions CTR by Ad Unit
Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
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Impressions RPM by App
Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
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Network Requests Matched by App
The Network Requests Matched by App metric measures the number of requests that were sent by the app to AdMob servers and resulted in an ad being served. It indicates the effectiveness of the app's ad implementation and the relevance of ads being shown to users.
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Show Rate by Platform
Show Rate by Platform measures the percentage of times an ad is shown to a user who has viewed an app on a specific platform, such as iOS or Android. It helps app developers and advertisers optimize their ad strategy for each platform.
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Network Request RPM by Country
The Network Request RPM by Country metric is a performance metric that measures the revenue earned by publishers for every thousand ad requests served per country, giving insights into the monetization potential of a specific country.
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