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Google AdMob Network Request RPM by Format

Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).

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Network Request RPM by Format 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Network Request RPM by Format"?
The Network Request RPM by Format metric in Google AdMob measures the revenue generated per thousand network requests for each ad format, such as banner, interstitial, or rewarded video ads. This metric helps publishers understand which ad formats are most profitable and optimize their ad strategy accordingly. By analyzing this metric, publishers can also identify potential issues with specific ad formats, such as low fill rates or poor ad performance, and take corrective actions to improve their earnings.
Example: A publisher can use the Network Request RPM by Format metric to compare the revenue generated per thousand ad requests for different ad formats, such as banner, interstitial or video. This helps optimize ad performance and maximize revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Network Request RPM by Format in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Network Request RPM by Format using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Network Request RPM by Format on the Performance screen
  6. 6
    Get Network Request RPM by Format performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Network Request RPM by Format
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Network Request RPM by Format from Google AdMob in Databox GET STARTED

General

  • Description
    Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).
  • Category
    Advertising
  • Subcategory
    Requests network
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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