Estimated Earnings by Ad Unit is a metric in Google AdMob that shows the estimated revenue generated by each ad unit, allowing publishers to track their earnings and optimize their ad strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Estimated Earnings by Ad Unit using Databox, follow these steps:
The Clicks by Ad Type metric shows the number of clicks received by each type of ad format, such as banner, interstitial, or rewarded video ads. It helps advertisers understand which ad formats are performing better and where they should focus their ad spend.
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
The Network Requests Matched by Platform metric indicates the number of ad requests received by AdMob and matched to a specific mobile platform. It helps advertisers to understand which platforms are generating more ad requests and optimize their ads accordingly.
The Show Rate by Ad Unit metric measures the percentage of times an ad unit was shown in relation to the number of ad requests made for that unit. It helps evaluate the performance and effectiveness of ad units in terms of displaying ads to users.
Show Rate by Country is a metric that measures the percentage of ad requests that were successfully filled with ads for a specific country out of the total number of ad requests made from that country.
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.