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Google AdMob Impressions RPM by App

Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by App 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions RPM by App"?
Impressions RPM by App is a metric in Google AdMob that measures the revenue generated per thousand ad impressions for each individual app in your AdMob account. This allows you to see how much money each app is generating from ad impressions and adjust your monetization strategy accordingly. A high Impressions RPM by App indicates that an app is monetizing well and may warrant additional ad placements, while a low Impressions RPM by App may indicate the need for optimization or ad format changes.
Example: Impressions RPM by App metric helps determine which app generates higher revenue. For instance, if App A has a higher Impressions RPM than App B, you can invest more ad spend on App A to earn more revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by App in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by App using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by App on the Performance screen
  6. 6
    Get Impressions RPM by App performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by App
Google AdMob integration with Databox Track Impressions RPM by App from Google AdMob in Databox GET STARTED

Basics

  • Description
    Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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