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Google AdMob Match Rate by Ad Unit

Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.

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Match Rate by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Match Rate by Ad Unit"?
The Match Rate by Ad Unit metric measures the percentage of ad requests that resulted in the display of an ad. It helps publishers understand how well their ad units are performing in terms of matching with available ads from advertisers. A low match rate could indicate that the ad unit is not optimized or that there are not enough relevant ads for that specific ad unit. It is important to regularly monitor and adjust ad units to improve match rates and overall monetization.
Example: For example, when testing different ad formats within an ad unit, Match Rate by Ad Unit can tell you which format is generating more matches with the available ad inventory to optimize revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Ad Unit on the Performance screen
  6. 6
    Get Match Rate by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Ad Unit
Google AdMob integration with Databox Track Match Rate by Ad Unit from Google AdMob in Databox GET STARTED

Basics

  • Description
    Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.
  • Category
    Advertising
  • Date Added
    2017-07-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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