Network Request RPM by Ad Type is a metric that shows the revenue per thousand ad requests per ad type. It helps to analyze the performance and profitability of individual ad types and make informed decisions to optimize the ad inventory.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Network Request RPM by Ad Type using Databox, follow these steps:
The Network Requests by Country metric in GoogleAdMob measures the number of ad requests from different countries. It helps advertisers understand their audience and optimize ad campaigns for better performance.
The Network Requests Matched by Ad Unit metric in AdMob measures the number of times an ad request from an app matches with an ad from the network.
The Network Requests Matched by Ad Type metric measures the number of ad requests made by an app broken down by the type of ad that was ultimately displayed.
The Network Requests Matched by Format metric tracks the number of ad requests that successfully matched ad formats offered by the AdMob network.
Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.
Match Rate by Format is a metric in Google AdMob that measures the percentage of ad requests that are successfully matched with an ad, broken down by ad format (such as banner or interstitial). This provides insight into which ad formats are performing well and which may need optimization.
The Show Rate by App metric measures the percentage of times an app's ad request resulted in at least one ad being shown to the user.
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.