The Network Requests Matched by Platform metric indicates the number of ad requests received by AdMob and matched to a specific mobile platform. It helps advertisers to understand which platforms are generating more ad requests and optimize their ads accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Network Requests Matched by Platform using Databox, follow these steps:
The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
The Network Requests by App metric refers to the total number of requests that an app makes to ad networks over a certain period of time, and can help to optimize ad performance and identify potential issues with the app's integration of ad networks.
Estimated Earnings is a metric in Google AdMob that shows the approximate amount of revenue a publisher can expect to earn from ads displayed in their app, based on ad performance, impressions, clicks, and other factors.
Impressions CTR by Country metric measures the click-through rate of the ads displayed to users in different countries. It helps advertisers understand the effectiveness of their ad campaigns and optimize them for better performance in specific regions.
Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
The Network Requests Matched by Ad Unit metric in AdMob measures the number of times an ad request from an app matches with an ad from the network.
The Network Requests Matched by Country metric represents the number of ad requests that are geographically targeted to a specific country and have resulted in a successful match with an ad from a respective ad network.