Network Requests by Ad Unit metric counts the number of ad requests made by a specific ad unit of an app to AdMob servers, which gives insights on ad load, user behavior, and revenue optimization.
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Used to show comparisons between values.
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Clicks by Ad Unit is a metric in Google AdMob that tracks the number of clicks generated by individual ad units within an app. This information can be used to optimize ad placement and ad format to increase revenue.
The Clicks by Ad Type metric shows the number of clicks received by each type of ad format, such as banner, interstitial, or rewarded video ads. It helps advertisers understand which ad formats are performing better and where they should focus their ad spend.
Estimated Earnings is a metric in Google AdMob that shows the approximate amount of revenue a publisher can expect to earn from ads displayed in their app, based on ad performance, impressions, clicks, and other factors.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
The Network Requests Matched by Ad Type metric measures the number of ad requests made by an app broken down by the type of ad that was ultimately displayed.
Match Rate by Ad Unit is the percentage of ad requests for a specific ad unit that were filled with ads, indicating the effectiveness of that ad unit in generating revenue for publishers.
Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
Show Rate is the percentage of ad impressions that actually show up on a user's device out of the total number of ad requests made by the app. It measures the effectiveness of the ad network's ability to deliver ads to users.