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Google AdMob Match Rate

Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.

With Databox you can track all your metrics from various data sources in one place.

Match Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Match Rate"?
Match rate is a metric used in advertising that measures the percentage of ad requests that are matched with a suitable ad. It is calculated by dividing the number of ad requests that resulted in matched ads by the total number of ad requests. A higher match rate indicates a better likelihood of finding suitable ads for your audience, resulting in more ad impressions and potential revenue.
Example: Match Rate metric measures the effectiveness of mediation partner in serving an ad that matches the user's device type and location. Example: A Match rate of 80% means that 8 out of 10 ad requests from mediation partners ended up matching and displaying ads on the user's device.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Match Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate on the Performance screen
  6. 6
    Get Match Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdMob integration with Databox Track Match Rate from Google AdMob in Databox GET STARTED

General

  • Description
    Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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