Impressions by Platform is a Google AdMob metric that shows the number of times an ad was displayed in an app on a particular platform, such as iOS or Android. This metric helps advertisers understand the reach and engagement of their ads across different devices and operating systems.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Platform using Databox, follow these steps:
Network Requests by Ad Unit metric counts the number of ad requests made by a specific ad unit of an app to AdMob servers, which gives insights on ad load, user behavior, and revenue optimization.
Estimated Earnings by Ad Unit is a metric in Google AdMob that shows the estimated revenue generated by each ad unit, allowing publishers to track their earnings and optimize their ad strategy.
Estimated Earnings by Ad Type is a metric in GoogleAdMob that displays the estimated earnings generated by different ad types, such as banner ads, interstitial ads, and rewarded video ads.
The Network Requests Matched by Ad Unit metric in AdMob measures the number of times an ad request from an app matches with an ad from the network.
The Network Requests Matched by Platform metric indicates the number of ad requests received by AdMob and matched to a specific mobile platform. It helps advertisers to understand which platforms are generating more ad requests and optimize their ads accordingly.
Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
Match Rate by App is a measure of the percentage of ad requests for a specific app that result in a filled ad. It indicates how well the app's inventory is being matched with relevant ads.
Network Request RPM by App is a metric in Google AdMob that measures the average revenue earned per thousand ad requests that your app generates through the AdMob network.