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Google AdMob Impressions CTR by App

The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.

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Impressions CTR by App 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions CTR by App"?
The Impressions CTR by App metric in Google AdMob measures the click-through rate of users who saw an ad impression in a specific app over the total number of impressions served in that app. This metric helps publishers identify which apps are performing the best in terms of user engagement and which may need further optimization. By measuring the Impressions CTR by App, publishers can make strategic decisions about where to allocate their ad inventory and marketing efforts to maximize ad revenue and user engagement.
Example: Impressions CTR by App metric can help identify which apps are performing well in terms of user engagement and showing ads that resonate with the audience. This can be useful for optimizing ad placement and adjusting app targeting strategies.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions CTR by App in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions CTR by App using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions CTR by App on the Performance screen
  6. 6
    Get Impressions CTR by App performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions CTR by App
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions CTR by App from Google AdMob in Databox GET STARTED

General

  • Description
    The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
  • Category
    Advertising
  • Subcategory
    Impressions CTR
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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