The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions CTR by App using Databox, follow these steps:
Impressions by Ad Unit is a metric in the Google AdMob platform that measures the number of times an ad has been displayed on a specific ad unit within a given time period.
Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
Show Rate is the percentage of ad impressions that actually show up on a user's device out of the total number of ad requests made by the app. It measures the effectiveness of the ad network's ability to deliver ads to users.
The Show Rate by Ad Unit metric measures the percentage of times an ad unit was shown in relation to the number of ad requests made for that unit. It helps evaluate the performance and effectiveness of ad units in terms of displaying ads to users.
Show Rate by Platform measures the percentage of times an ad is shown to a user who has viewed an app on a specific platform, such as iOS or Android. It helps app developers and advertisers optimize their ad strategy for each platform.
Ad Units Count is a metric in Google AdMob that tracks the total number of ad units served. This measurement helps app publishers understand the demand for their inventory and optimize their ad placements for higher revenue.