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Google AdMob Match Rate by Platform

Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.

With Databox you can track all your metrics from various data sources in one place.

Match Rate by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Match Rate by Platform"?
Match Rate by Platform is a metric used in Google AdMob that shows the percentage of ad requests that result in a successful match of an ad to a user across different platforms or operating systems. It measures how well AdMob can match an ad to a user based on their device and platform, and helps advertisers optimize their ad campaigns for specific platforms. A higher match rate indicates more successful ad placements and better performance of ads on different platforms.
Example: Example: A mobile game developer uses Match Rate by Platform to analyze how many iOS users on AdMob network actually owned an iPhone X, to optimize their in-game ads to display only on compatible devices.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Platform on the Performance screen
  6. 6
    Get Match Rate by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Platform
Google AdMob integration with Databox Track Match Rate by Platform from Google AdMob in Databox GET STARTED

Basics

  • Description
    Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
  • Category
    Advertising
  • Date Added
    2017-07-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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