Clicks by App metric is a measure of the total number of clicks received for an app's ad units served by Google AdMob. It helps in evaluating the performance of each app in terms of user engagement and monetization.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by App using Databox, follow these steps:
The Clicks by Ad Type metric shows the number of clicks received by each type of ad format, such as banner, interstitial, or rewarded video ads. It helps advertisers understand which ad formats are performing better and where they should focus their ad spend.
Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
Show Rate by Platform measures the percentage of times an ad is shown to a user who has viewed an app on a specific platform, such as iOS or Android. It helps app developers and advertisers optimize their ad strategy for each platform.
Show Rate by Ad Type measures the percentage of eligible ad requests that actually resulted in an ad being shown on a particular ad type, such as banner or interstitial ads, during a specific time period.
Show Rate by Format is a metric that measures the percentage of ads that were shown to users out of the total number of ad requests made, broken down by ad format (e.g. banner, interstitial, rewarded video).
Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).
Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).