Clicks by Platform is a metric in Google AdMob that shows the number of clicks on ads broken down by the platform on which they were displayed, such as iOS or Android.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Platform using Databox, follow these steps:
The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
Network Requests by Ad Unit metric counts the number of ad requests made by a specific ad unit of an app to AdMob servers, which gives insights on ad load, user behavior, and revenue optimization.
The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.
Impressions RPM by App is a metric that measures the revenue generated per thousand ad impressions on a specific app. It helps to evaluate the performance and profitability of an app's advertising strategy.
Impressions RPM by Format measures the revenue generated per 1000 impressions for a specific ad format, such as native or banner ads, providing insight into the effectiveness of each format in monetizing the app.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
Match Rate by Format is a metric in Google AdMob that measures the percentage of ad requests that are successfully matched with an ad, broken down by ad format (such as banner or interstitial). This provides insight into which ad formats are performing well and which may need optimization.
Show Rate by Platform measures the percentage of times an ad is shown to a user who has viewed an app on a specific platform, such as iOS or Android. It helps app developers and advertisers optimize their ad strategy for each platform.