Clicks by Platform is a metric in Google AdMob that shows the number of clicks on ads broken down by the platform on which they were displayed, such as iOS or Android.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Platform using Databox, follow these steps:
Network Requests by Ad Unit metric counts the number of ad requests made by a specific ad unit of an app to AdMob servers, which gives insights on ad load, user behavior, and revenue optimization.
Impressions by Country is a metric that shows you the number of times your ads were displayed to users in different countries. It helps you understand which countries your ads are most popular in and can inform your ad targeting and optimization strategies.
Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.
The Network Requests Matched by Platform metric indicates the number of ad requests received by AdMob and matched to a specific mobile platform. It helps advertisers to understand which platforms are generating more ad requests and optimize their ads accordingly.
Match Rate by App is a measure of the percentage of ad requests for a specific app that result in a filled ad. It indicates how well the app's inventory is being matched with relevant ads.
Network Request RPM by Ad Type is a metric that shows the revenue per thousand ad requests per ad type. It helps to analyze the performance and profitability of individual ad types and make informed decisions to optimize the ad inventory.