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Google AdMob Impressions RPM by Ad Unit

Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.

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Impressions RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Ad Unit"?
The Impressions RPM by Ad Unit is a metric that shows the estimated revenue generated per 1000 ad impressions for a particular ad unit. This metric is calculated by dividing the total estimated earnings from the ad unit by the total number of ad impressions, multiplied by 1000. It helps publishers to understand the performance of their ad units and optimize their ad strategy to maximize revenue.
Example: Example: Analyzing the Impressions RPM by Ad Unit metric can help us identify which ad units are generating the highest revenue per thousand impressions, allowing us to optimize our ad placements for maximum earnings.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Ad Unit on the Performance screen
  6. 6
    Get Impressions RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Ad Unit
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions RPM by Ad Unit from Google AdMob in Databox GET STARTED

General

  • Description
    Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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