Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Ad Unit using Databox, follow these steps:
The Network Requests by Country metric in GoogleAdMob measures the number of ad requests from different countries. It helps advertisers understand their audience and optimize ad campaigns for better performance.
The Network Requests by App metric refers to the total number of requests that an app makes to ad networks over a certain period of time, and can help to optimize ad performance and identify potential issues with the app's integration of ad networks.
Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
The Network Requests Matched by Platform metric indicates the number of ad requests received by AdMob and matched to a specific mobile platform. It helps advertisers to understand which platforms are generating more ad requests and optimize their ads accordingly.
Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.
Show Rate by Platform measures the percentage of times an ad is shown to a user who has viewed an app on a specific platform, such as iOS or Android. It helps app developers and advertisers optimize their ad strategy for each platform.