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Google AdMob Impressions RPM by Ad Unit

Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.

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Impressions RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions RPM by Ad Unit"?
The Impressions RPM by Ad Unit is a metric that shows the estimated revenue generated per 1000 ad impressions for a particular ad unit. This metric is calculated by dividing the total estimated earnings from the ad unit by the total number of ad impressions, multiplied by 1000. It helps publishers to understand the performance of their ad units and optimize their ad strategy to maximize revenue.
Example: Example: Analyzing the Impressions RPM by Ad Unit metric can help us identify which ad units are generating the highest revenue per thousand impressions, allowing us to optimize our ad placements for maximum earnings.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Ad Unit on the Performance screen
  6. 6
    Get Impressions RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Ad Unit
Google AdMob integration with Databox Track Impressions RPM by Ad Unit from Google AdMob in Databox GET STARTED

Basics

  • Description
    Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2017-07-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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