Impressions by Ad Type is a metric in Google AdMob that displays the number of times ads from different ad types were displayed to users. This includes banner, interstitial, native, and rewarded video ads, providing useful insights into ad performance for optimizing your ad strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad Type using Databox, follow these steps:
Clicks by App metric is a measure of the total number of clicks received for an app's ad units served by Google AdMob. It helps in evaluating the performance of each app in terms of user engagement and monetization.
Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
The Network Requests Matched by App metric measures the number of requests that were sent by the app to AdMob servers and resulted in an ad being served. It indicates the effectiveness of the app's ad implementation and the relevance of ads being shown to users.
Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
Network Request RPM by Ad Type is a metric that shows the revenue per thousand ad requests per ad type. It helps to analyze the performance and profitability of individual ad types and make informed decisions to optimize the ad inventory.