The Estimated Earnings by App metric displays how much revenue a specific app has earned within a certain time period on the AdMob platform, based on ad impressions and clicks.
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Used to show comparisons between values.
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Clicks by Ad Unit is a metric in Google AdMob that tracks the number of clicks generated by individual ad units within an app. This information can be used to optimize ad placement and ad format to increase revenue.
The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.
Impressions by Platform is a Google AdMob metric that shows the number of times an ad was displayed in an app on a particular platform, such as iOS or Android. This metric helps advertisers understand the reach and engagement of their ads across different devices and operating systems.
Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
Impressions CTR by Country metric measures the click-through rate of the ads displayed to users in different countries. It helps advertisers understand the effectiveness of their ad campaigns and optimize them for better performance in specific regions.
Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
The Network Requests Matched by App metric measures the number of requests that were sent by the app to AdMob servers and resulted in an ad being served. It indicates the effectiveness of the app's ad implementation and the relevance of ads being shown to users.
The Show Rate by App metric measures the percentage of times an app's ad request resulted in at least one ad being shown to the user.