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Google AdMob Impressions

Impressions is a metric that counts the number of times an ad is viewed by a user on a website or app. It does not guarantee that the ad was clicked on by the user.

With Databox you can track all your metrics from various data sources in one place.

Impressions 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions"?
Impressions refer to the number of times an ad is displayed on a screen. It is a vital metric in Google AdMob as it measures the potential reach of an ad campaign. An impression is counted every time an ad appears on a mobile device, regardless of whether a user interacts with it or not. By tracking impressions, advertisers can assess the effectiveness of their ad campaigns and optimize their strategies to reach a larger audience.
Example: Impressions metric can be used to track the number of times an ad was displayed on a user's screen in an app or mobile website. For example, an app developer can use impressions to see how many times an ad was displayed to users in a given time period.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impressions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions on the Performance screen
  6. 6
    Get Impressions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions
Google AdMob integration with Databox Track Impressions from Google AdMob in Databox GET STARTED

Google AdMob Impressions included in Dashboard Templates 1

  • Live view

    Google AdMob Performance Overview

    AdMob dashboard template which will give you insights about performance metrics to help you see where the right tweaks can increase profits.

    Google AdMob

General

  • Description
    Impressions is a metric that counts the number of times an ad is viewed by a user on a website or app. It does not guarantee that the ad was clicked on by the user.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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