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Google AdMob Match Rate by Format

Match Rate by Format is a metric in Google AdMob that measures the percentage of ad requests that are successfully matched with an ad, broken down by ad format (such as banner or interstitial). This provides insight into which ad formats are performing well and which may need optimization.

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Match Rate by Format 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Match Rate by Format"?
Match Rate by Format is a metric that measures the percentage of ad requests made by an app that can be matched with a suitable ad format. The metric takes into account the availability of different ad formats (such as banner, interstitial, or rewarded video) and the suitability of those formats for the app's content. A high Match Rate by Format indicates that the app is able to deliver relevant ads to its audience, while a low Match Rate by Format indicates a need for adjustments to the app's ad placement or targeting strategies.
Example: Match Rate by Format can help an app developer identify which ad formats are performing best, allowing them to optimize their ad placements and maximize revenue. For example, if a developer sees that native ads have a higher match rate than banner ads, they might shift their ad strategy to focus more on native ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Format in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Format using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Format on the Performance screen
  6. 6
    Get Match Rate by Format performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Format
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Match Rate by Format from Google AdMob in Databox GET STARTED

General

  • Description
    Match Rate by Format is a metric in Google AdMob that measures the percentage of ad requests that are successfully matched with an ad, broken down by ad format (such as banner or interstitial). This provides insight into which ad formats are performing well and which may need optimization.
  • Category
    Advertising
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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