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Google AdMob Impressions CTR by Format

The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.

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Impressions CTR by Format 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions CTR by Format"?
Impressions CTR by Format is a metric that measures the click-through rate of each ad format (such as banner ads, interstitials, or rewarded video ads) in relation to the number of impressions served. This metric can help advertisers understand how effective their ad formats are at generating clicks and engagement from users, which can inform future ad strategy and optimization efforts. A high CTR indicates that an ad format is resonating well with its audience, while a low CTR may suggest that changes to creative or targeting approaches are needed.
Example: If a mobile app developer wants to compare the click-through rates (CTR) of their banner ads versus interstitial ads, they can track the Impressions CTR by Format metric to see which format is performing better in terms of generating clicks.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions CTR by Format in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions CTR by Format using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions CTR by Format on the Performance screen
  6. 6
    Get Impressions CTR by Format performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions CTR by Format
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Impressions CTR by Format from Google AdMob in Databox GET STARTED

General

  • Description
    The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.
  • Category
    Advertising
  • Subcategory
    Impressions CTR
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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