The Impressions CTR by Format metric measures the click-through rate (CTR) of ad impressions on different ad formats such as banner, interstitial, and rewarded video ads. It helps to understand which ad format is performing better in terms of engagement and user interaction.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions CTR by Format using Databox, follow these steps:
The Network Requests by Country metric in GoogleAdMob measures the number of ad requests from different countries. It helps advertisers understand their audience and optimize ad campaigns for better performance.
The Network Requests by App metric refers to the total number of requests that an app makes to ad networks over a certain period of time, and can help to optimize ad performance and identify potential issues with the app's integration of ad networks.
The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.
Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
Match Rate by Platform is a metric that measures the percentage of ad requests that result in an ad being served, segmented by the type of device or platform the request came from.
The Network Request RPM by Country metric is a performance metric that measures the revenue earned by publishers for every thousand ad requests served per country, giving insights into the monetization potential of a specific country.